Grow your business with value-centric marketing solutions
Unlock the full potential of your business with 100% custom-made strategic, value-based marketing solutions.
Valuepoint.'s hero banner
🌐 The ultimate marketing hub for value seekers.
💡 We are a Marketing Consultancy & Agency start-up, committed to driving sustainable and long-lasting growth for differentiated small & medium businesses.
🚀 We'll help you stand out and grow by creating, communicating and delivering more value to your target customers.
So, why work with us?
More (happy) Customers
🌱 Drive sustainable growth by prioritizing your target customers' needs.
☑️ Our custom-made solutions will attract and convert your prospects into loyal customers based on high-value (real and perceived), instead of low-cost.
Increased Revenue per Customer
📈 Improve revenue through appropriate pricing, upselling and cross-selling in optimized touchpoints.
☑️ We'll identify and leverage opportunities for adding value and earning more money per customer.
Less Effort Selling
💸 Streamline your sales process, using marketing to build trust, making customers eager to buy your products/services.
☑️ Effective marketing simplifies sales, reducing the effort required to sell. Ignoring this means having to work harder to sell.
What We Do
Some of our offerings:
Coming soon...
Stay tuned for upcoming offerings!
new offers
Coming soon...
Stay tuned for upcoming offerings!
new offers
CX Strategy & Design
We analyze and improve your Customer Experiences to enhance customer satisfaction & loyalty.
Customer experience
Pricing Strategy
We help you appropriately set/redefine prices, based on the perceived value of your offers, to boost sales and market positioning.
value-based Pricing, Positioning
Lead Generation
We develop compelling content pieces and lead magnets that attract & convert your audience into engaged leads.
SEO, LEad magnets
Market Analysis
We conduct thorough market analysis to uncover insights that drive business' strategic and operational decisions.
marketing research
Online Presence
We build and maintain websites and landing pages, optimized for converting your audience into more clients.
Web development, UX/UI design, CRO
Lead Nurturing
We continuously deliver value to your prospects, effectively nurturing your leads throughout their buying journey.
seo, Email marketing
Paid Advertising
We create compelling ads, that effectively reach and engage your target audience across multiple channels and platforms.
Google ads, Meta Ads, ...
Video Production
We produce and edit video content, in long and short format, to help you create engaging content for the digital space.
Content marketing
Social Media
We manage your social media accounts, to communicate value to your audience and establish your brand's authority.
Instagram, fb, linkedin, youtube
Coming soon...
Stay tuned for upcoming offerings!
new offers
Coming soon...
Stay tuned for upcoming offerings!
new offers
CX Strategy & Design
We analyze and improve your Customer Experiences to enhance customer satisfaction & loyalty.
Customer experience
Pricing Strategy
We help you appropriately set/redefine prices, based on the perceived value of your offers, to boost sales and market positioning.
value-based Pricing, Positioning
Lead Generation
We develop compelling content pieces and lead magnets that attract & convert your audience into engaged leads.
SEO, LEad magnets
The Marketing Plan
Stop wasting money and missing out on opportunities.
Give your business the professional guidance it needs to stand out and grow in its competitive landscape.
The Marketing Plan is our introductory service that will shed light on your business' current situation, and outline a roadmap for success.
What you'll get
By investing in a professional roadmap for your business' growth, we'll help you: 1) Situate where your business is at; 2) where it can be in the future; 3) what path we recommend to get there.
It'll serve as the holistic and cohesive guide to your marketing efforts.
How we do it
Our Business Consultants, specialized in Management, will deeply analyze your business and market environment.
Next, they'll put themselves in your customers' shoes and view your organization from their perspective.
Then, they'll assemble a multidiscilpinary team of area specialists to design the marketing solutions best suited for you and your business to attract, engage and convert people into happy, loyal customers.
Why ValuePoint?
Done-for-you Services
Simplify your marketing efforts with our end‒to‒end 100% custom‒made solutions. Focus on your business, while we handle the execution of the marketing activities. We manage projects/services and report back to you.
Long-Term Focus
Aim for sustainable growth and lasting value for your company. Our approach prioritizes long‒term success over quick fixes, crafting solutions that align with your ongoing business goals and lay the foundations for years to come.
Expert Business Insight
Leverage our business management expertise to integrate cutting‒edge marketing strategies with your overall business operations. Our solutions are designed to enhance every component of your business environment. .
Our Process
To ensure the best results for your business, we don't skip any steps of our process.
1. Analysis
To guide our clients effectively, we first analyze the key aspects of their business and target markets. Our specialized Business Consultants conduct thorough assessments to ensure our strategies align perfectly with each organization's unique needs and environment.
2. Planning
The next step is crafting a Marketing Plan that guides our efforts based on client goals and challenges. Our multidisciplinary team collaborates to tailor strategies for each unique business, producing a flexible document that can be adapted to changing circumstances.
3. Execution
After formulating the strategy, we move to execute the plan, turning goals into reality. We partner with trusted freelancers and agencies, ensuring quality execution and providing a turnkey solution that saves time and meets our quality standards.
1. Analysis
To guide our clients effectively, we first analyze the key aspects of their business and target markets. Our specialized Business Consultants conduct thorough assessments to ensure our strategies align perfectly with each organization's unique needs and environment.
2. Planning
The next step is crafting a Marketing Plan that guides our efforts based on client goals and challenges. Our multidisciplinary team collaborates to tailor strategies for each unique business, producing a flexible document that can be adapted to changing circumstances.
3. Execution
After formulating the strategy, we move to execute the plan, turning goals into reality. We partner with trusted freelancers and agencies, ensuring quality execution and providing a turnkey solution that saves time and meets our quality standards.
1. Analysis
To guide our clients effectively, we first analyze the key aspects of their business and target markets. Our specialized Business Consultants conduct thorough assessments to ensure our strategies align perfectly with each organization's unique needs and environment.
2. Planning
The next step is crafting a Marketing Plan that guides our efforts based on client goals and challenges. Our multidisciplinary team collaborates to tailor strategies for each unique business, producing a flexible document that can be adapted to changing circumstances.
3. Execution
After formulating the strategy, we move to execute the plan, turning goals into reality. We partner with trusted freelancers and agencies, ensuring quality execution and providing a turnkey solution that saves time and meets our quality standards.
How to Work With Us
1. Take the Quiz
The first step is to tell us know a little bit about your business by taking the Quiz below!
We'll carefully analyze your answers and determine if we can help you (or not).
2. We'll Reach Out
Then, we'll reach out to you if your business qualifies and we believe we can help it grow. (If we don't think we can, we'll inform you anyway.)
3. Call / Online Meeting
The next step is to set-up a (free) 30-minute call or online meeting, where we clear any doubts you may have and confirm if we're a good fit to work together.
Once everything's set, we'll start analyzing your business and carefully preparing a 100% personalized Marketing Plan for your business to grow.
What's the Name of Your Business/Brand?
Our Team
Meet our internal team that handles everyday operations. We design, implement and manage the execution of our clients' projects, coordinating with trusted external partners.
André Capelas
Founder & Chief Business Consultant
João Paulo Cardoso
Marketing

Mário V. Pereira
Finance

André Ferreira
Computer Science and Engineering
Are You a Freelance Marketing Professional?
Join our network of partners!
We're always looking for freelance marketing and business professionals, and even marketing agencies to become our partners. If you resonate with our mission to create value, fill out the form and get in touch!
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